Blog

My Journey

I am Renee Van Nistelrooy, a passionate jewellery business
owner. My journey into the jewellery industry was driven by my love for
technical drawing, art, and the desire to help people. Creating personalized
pieces of jewellery that bring my clients' visions to life is incredibly
rewarding for me.

Art has always been a significant part of my life. From a
young age, I displayed a keen interest in artistic expression, which led me to
receive a full art scholarship sponsored by renowned artist Tim Wilson in New
Zealand. This scholarship exposed me to various pencil drawing and rendering
techniques, teaching me the impact of light and shadows on art. As I grew
older, my perfectionism drew me towards technical drawing, particularly
hand-drawn architectural drawings. These experiences have seamlessly merged
into my expertise in jewellery technical drawing.

In 2020, amidst the challenges posed by the COVID-19
pandemic, I established my own jewellery business. The timing was tough, as
weddings came to a halt, and people's financial priorities shifted. However, I
remained steadfast in my determination, fuelled by the support of my family and
the motivation to create a better future for them. My partner Jake and our two
beautiful children, Elena, and Andie have been my driving force.

What sets my jewellery business apart is the highly
personalized experience I provide to my clients. I work closely with each
individual, understanding their desires and aspirations, to create custom-made
jewellery that tells their unique stories. Quality and ethical practices are
always prioritized ensuring that all gemstones and diamonds are ethically
sourced. By operating as a made-to-order business without inventory or a
physical shop, I offer competitive pricing while maintaining exceptional craftsmanship.

Staying updated on industry trends is essential to me. I
diligently follow designer brands, competitors, and influential figures,
allowing me to remain attuned to the latest styles and designs. Additionally, I
draw inspiration from celebrity fashion choices, which helps me understand the
evolving landscape of jewellery trends.

For me, success in a jewellery business goes beyond making
sales; it lies in building strong relationships and ensuring customer
satisfaction. I focus on assisting my clients and helping them achieve their
desired outcomes. By fostering trust and providing exceptional service, I
create a supportive environment where clients feel valued and understood.

Balancing my business with the responsibilities of caring
for my young children has been a challenge. However, I persevere by maximizing
my available time and striving for balance in all aspects of my life.

One of the significant milestones in my journey was the
recognition of my designs by Vogue Australia, which opened doors to remarkable
opportunities. Collaborations with prestigious publications like Signature
Luxury Travel and Style Magazine have elevated my brand's reputation,
establishing me as a trusted and reputable jewellery designer.

Looking ahead, I envision expanding my brand by opening a
physical location—a store or showroom—where I can offer personalized
consultations and create an even more immersive experience.

To aspiring jewellery business owners, I offer this advice
based on my experiences: Never give up, even in the face of challenges. Focus
on helping others rather than solely on making sales. By staying true to your
values and genuinely assisting clients in achieving their desires, success will
inevitably follow.

As I reflect on my journey, I take immense pride in my
unwavering resilience and adherence to my core values. I am proud of the
beautiful pieces of jewellery I create, each one representing a unique story
and bringing joy to my clients' lives.

Through it all, I am grateful for the unwavering support of
my loved ones, the inspiration I draw from mentors, and the trust my clients
place in me. Their belief in my abilities and the recognition from prestigious
platforms like Vogue Australia fuel my motivation to continuously strive for
excellence.

Want to meet to discuss your your next custom design? Hit the button below to contact me.